Stay in Your Zone
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Breakthrough result
A brand bound by rules found a creative spark that unlocked an attitude.
The Brief
A franchisee of Ears to You, a Canadian mobile ear clinic brand, was ready to expand fast, starting with standing out.
But there was a problem: the corporate branding felt flat, with little personality or relevance to the local audience.
They needed traction, fast—and eventually, across borders.
How We Broke It Down
Every breakthrough starts with our process: discovering the brand’s S.O.U.L to truly grasp the challenge and dismantle any barriers in the way.
See: Brand visuals were clinical, safe, and forgettable.
Offer: The messaging was focused on the service, but not the why it matters.
Understand: Audiences saw it as just another health service, not a lifestyle solution.
Live: The website journey to book a consult was clunky, too many steps
for the older demographic it targeted.
ABOUT THE PROJECT
The Breakthrough
Instead of pushing the product, we focused on the pain point: the stress of going to a clinic; parking, appointments, and the general discomfort many Boomers feel with medical visits.
Our creative concept flipped that stress on its head:
“Stay in your zone. We’ll fix your hearing at home.”
It rhymed. It resonated. And it let us visually show Boomers living their best undisturbed lives while getting their ears checked.
THE SOLUTION
The Build
We produced a cheeky, warm ad series featuring Boomers in their element, even when an ear check was happening:
– A lively grandma doing 80s aerobics in her living room
– A hockey-obsessed retiree mid-celebration
– A dominatrix-aged lady in full dungeon gear (yes, really)
Each ad reinforced the message: your life doesn’t stop when care comes to you.
We also built a frictionless one-page landing site focused solely on booking a free consultation, then ran a targeted programmatic ad campaign driving traffic straight to it.
THE RESULT
The Impact
The project started as a one-off ad request under a tight brand box. But the strength of the idea changed everything:
– The client expanded to a full campaign, custom landing page, and tripled their media spend,
– The corporate brand allowed the unorthodox creative, a first,
– Early success is now supporting expansion plans into the U.S,
– And most importantly: the brand finally had a voice and personality.
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