Grace Meets Grit
A playful twist turns a plumbing ad into a spotlight worthy performance.
DIVISIONS
The Brief
Pink Plumbing, a Canadian plumbing company with a bold name and bolder team wanted a standout creative concept that matched their personality: skilled, strong, and a little cheeky.
They needed just one ad, but it had to be unforgettable.
The Breakthrough
We embraced the contrast. A muscular plumber, reimagined as a graceful ballerina, performing with perfect form and precision right in a sparkling bathroom, his stage.
The Build
Developed a rich media display ad with an interactive twist Viewers could move their cursor to control a spotlight, slowly revealing the elegant plumber mid-performance.
Designed to be fun, unexpected, and totally on-brand
The Impact
The ad stopped thumbs and started conversations. Balanced humour with professionalism, keeping the tone light but the brand message Clear. Brought fresh attention to a familiar service, without a single toilet joke
Breakthrough Result
From pipes to pirouettes, Pink Plumbing proved precision isn’t just for ballet.
let’s get in touch
