Rewired, Rewilded
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DIVISIONS
Breakthrough result
From mushroom basics to functional boldness, StayWyld now makes wellness feel wild again.
The Brief
StayWyld, a Canadian mushroom supplement brand, was stuck in the grey zone, literally.
Neutral tones, soft illustrations, and hard-to-distinguish SKUs left the brand fading into the background in both retail and digital spaces.
They needed a visual overhaul to better speak to a younger, active, and adventurous
audience and stand out in a very busy category.
How We Broke It Down
Every breakthrough starts with our process: discovering the brand’s S.O.U.L to truly grasp the challenge and dismantle any barriers in the way.
See: Aged visuals, muted palettes, and SKU confusion made the brand feel off-target.
Offer: Product names focused solely on mushroom types, missing the chance to connect to real consumer benefits.
Understand: Consumers wanted clarity, purpose, and something that aligned with their active lifestyle.
Live: Social content was frequent but felt just as flat as the packaging.
ABOUT THE PROJECT
The Breakthrough
We flipped the focus from ingredients to impact. Each product got its own payoff, based name, a distinct color system, and a layered, energetic pattern to reflect its benefit.
THE SOLUTION
The Build
– Gave each SKU a clear purpose-driven name (e.g. “Focus”, “Recover”, “Calm”)
– Introduced vivid color variants for instant recognition
– Designed bold contrast type for shelf pop
– Created a flexible visual system ready to grow with future SKUs
– Rolled the new identity across packaging, social, and digital touchpoints for total alignment
THE RESULT
The Impact
– Stronger shelf presence led to more product trials and better in-store traction
– Online engagement picked up with brighter visuals and benefit-led storytelling
– The new brand system enabled fast expansion into new SKUs, all keeping the same punch
– StayWyld went from soft-spoken to standout
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