Brndwrx Partners with Plantd Skincare to Launch Augmented Reality Jar Experience

Vancouver, BC, November 10, 2024 — Brndwrx has partnered with Plantd Skincare to create an augmented reality experience activated by QR codes on product jars. The experience is designed to help Plantd stand apart on crowded natural beauty shelves, including Whole Foods locations, by turning each jar into a discovery moment.

The AR experience invites shoppers to scan the QR code and see Plantd’s deep roots and natural hero ingredients come to life through 3D animated visuals. The content highlights ingredient origin, purpose, and benefits, while framing Plantd’s commitment to clean formulations and transparent storytelling.

The initiative is built as a business movement, not just marketing. The experience supports retailer differentiation at shelf, aids education for store teams and shoppers, and creates a direct path to post purchase engagement.

“On a busy shelf you have seconds to earn attention,” said Jason Walters, Brndwrx CMO. “AR gives Plantd a living label that starts a conversation, shows the proof inside the product, and rewards curiosity.”

Brndwrx will lead creative concepting, 3D animation, UX, and content development. The experience is built to load quickly from a QR scan, with mobile friendly interactions that work across modern devices. Creative, Media, and Tech specialists at Brndwrx collaborated from brief to launch so the idea is original, feasible, and built for impact. The team will evolve the experience using the SOUL process, See, Offer, Understand, Live, to align strategy and execution and improve performance in market.