Vancouver, BC, May 30, 2024 — Brndwrx has been hired to create an interactive rich media ad for the Grey Cup, Canada’s Super Bowl. The unit will blend creative and technology to entice engagement, inform viewers, and sell tickets in the lead-up to the championship.
The experience will feature strong visuals and cutting edge interactivity, turning the ad into a destination. Planned modules include performer highlights that spotlight artists, past experiences with short videos that capture game day energy and fan moments, and an events planner list that lays out the week’s key events with times and locations with direct links to tickets. The unit will be built for speed and compatibility across major browsers and devices, with motion design that earns attention without sacrificing load time.
“Fans want more than a banner. They want an experience,” said Win Ohn, Brndwrx CEO. “Our goal is to make the ad the fastest path from hype to a ticket in the cart.”
Brndwrx will lead concept, UX, motion design, front end development, QA, and analytics. Creative, Media, and Tech specialists at Brndwrx will collaborate from brief to launch so the idea is original, feasible, and built for impact. The team will use the SOUL process, See, Offer, Understand, Live, to align strategy and execution and to optimize based on live performance signals.
About Brndwrx
Brndwrx dissolves boundaries between brand and execution to build ideas that Breakthrough. Big ideas start conversations and visuals turn up the volume. Our Creative, Media, and Tech specialists work as one to keep every idea original, feasible, and built for impact. We draw a clear line between inspiration and imitation so each breakthrough is uniquely yours.
Contact
BrndWrx
Email: Sayhello@brndwrx.com
Website: www.brndwrx.com